A potted history on Alex Ogilvie the main controbutor to this blog…

A lego and airfix kit sort of child who on leaving school went to learn electronic engineering at Napier and came out 4 years later still wanting to learn about electronic engineering.  

Became ok at designing analogue electronic stuff thanks to an immensely patient boss at Newage Engineers in Stamford (thanks Mike). Joined MSA in Coatbridge for a short time before “contracting”  at Barr & Stroud where I “got” digital & microprocessor design before moving onto Ferranti and then NCR – where I did the software engineering thing (learned a huge amount about software quality from the NCR guys – always grateful for that).

Set up Strategic Software Solutions in 93 and in 95 it started to flourish as we developed software for NCR ATM machines around the planet. Lots of fun that. Sold SSS at the dot com height to TRM in the States to fund/allow the development of an intenet ecommerce idea for ATMs. Great fun with our CEO and NCR team of supporters – never laughed so much doing business.

Set up Objective Associates to get out the way of Mrs O during the day in 2002. Invested in Lonelypixel (legal software guys) in 2003 who were acquired in 2006 by their main client when they themselves were on a growth spurt and needed more hands on deck.

We  moved Objective Associates from perceived software guys into the web sphere by introducing the Web Wise Business brand in 2006 and began offerring web development and design. Using our .Net skills began delivering complex back end online systems – not just brochure websites. Now a leading UK developer of DotNetNuke (DNN) based systems. Company features a unique blend of technology expertise with SEO and online marketing skills.

Seeing the potential to help retailers sell more and sell more profitably we created Seller Dynamics – marketplace management software – allowing listings to be distributed and price managed across markets such as amazon.anywhere, FNAC, Play et etc. Brilliant to watch retail sales increase for our clients and great to be building a retail focussed division within the business.

Disclaimer: The Blog is maintained (mainly) by Alex Ogilvie MD with software company Objective Associates Limited based in Stirling, Scotland. The views are personal and should not be assumed to be the views of Objective Associates Limited. Objective Associates Ltd are Software Developers and Web Developers skilled in most internet technologies – especially microsoft.net. They operate under a number of internet identities including Web Wise Business and offer Seller Dynamics to retailers hungry for more profitable sales.

All spelling and grammatical mistakes are deliberate.


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