11 Billion Euros of online advertising

The Interactive Advertising Bureau have released the stats related to their 2007 survey and they make for astonishing reading. They reckon 11 billion Euros was the size of the 2007 European online advertising market up a remarkable 4 billion in just one year.

A staggering growth of around 40 or so percent – online advertising growth of that level can’t continue – or can it. Perhaps the credit crunch will slow things down but it looks like the advertising world is changing its spending habits at a lightening pace.


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