It was rumoured a while ago that Bradford and Bingley had a problem but the rumour was squashed. The trading problems though have now come to light. The news was predictable but the method in which two highly respected media companies reported it was interesting and I think maybe even surprising.
The BBC (god bless em) on their site gave a very straight bat report on the financials and the state of the lending book type stuff – informative and admirable.
The Gaurdain (sp?) online was surprisingly different – it led on the human aspect of the story re the ill health of the CEO Steven Cranshaw. I don’t know what the problem is with Mr Cranshaw or whether the crunch has triggered his illness but I wish him well.
I found myself being much more engaged with the Graudian (sp?) story – suddenly the troubles of buy to let landords seemed less important. The BBC only reported Mr Cranshaw’s poor health in its last paragraphs.
I’m not sure what the correct presentation should have been – but I know the one that made an impact wrt an online media point of view.
Get Well Soon Mr Cranshaw.